Anderson, Chris. ( 2006). The Long Tail: Why the Future of Business Is Selling Less of More. [Also in Audio--as Shown in the Above Image].
Background of the Book:
In his book, The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson talks about ways that technology has impacted the entertainment and media businesses.
Among other things, Anderson discusses how Indy artists and self publishers have been able to emerge from the shadows—bringing with them the niche markets and a wider selection in these areas.
In surfing the Internet, looking for these new artists and authors, customers discovered a plethora of previously unrecognized media. Consequently, the appetites of the public have shifted—have broadened—beyond the traditional hit parade, which had previously fostered the efforts of a select few.
In order to satisfy the broadened appetites of the customers, stores would have been required to carry a vast selection of media—much of it might never sell.
In terms of shelf space and square footage, the traditional store—housed in a physical building—was inadequate; and the costs of expanding stores to accommodate the new market were prohibitive.
Virtual stores—requiring very little shelf space, yet, capable of distributing a wide variety of media—became the new business model.
What should librarians note from Anderson’s observations in this book?
Librarians are also in the book business. Some might argue with this point; yet, in light of funding cuts and a diminishing client base, it has become evident that libraries must become good businesses to survive.
Most libraries are still operating as traditional stores or "buckets" of books. In terms of shelf space and square footage, libraries are limited--in the same ways that businesses are limited--actually, more so.
The only way for libraries to sufficiently expand their media selections is to enhance digital services.
The good news for libraries is that the ILL is ahead of this game. The ILL is a means through which libraries can greatly extend their physical holdings. It is crucial that libraries take advantage of the ILL services and market this service to their clients.
Yes, I said "market." Part of surviving in the business world is sufficient marketing. Libraries also need to improve in that department; but that is fodder for another blog.
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