How Do Kids Really Feel About Ads on Commercial Websites?

A colleague recently discredited a website that I found to be very helpful. Initially, I agreed with her; and then I had another thought. Certainly, inappropriate ads could never be tolerated; yet, child-focused ads may be very attractive to younger folks. Kids today are used to sites that bounce, flip, flicker, and flash. It is part of their culture. They do their homework while listening to music, watching tv, playing a game, texting, im-ing, and surfing the web. Kids today attend to information differently than older people; and they apparently have a high tolerance for distraction--at least when it comes to information on the Internet.

While I love the smell of old books and websites with no ads, today's kid might actually enjoy their disco effects. To each his own.